November 21, 2008
laurasangiao.com
edit
Beer Brands broken down by Light(Lite) and regular sold in the USA by
Market Share, with an indication if the brand is only Light, or only
regular.Hello xhabbo:
Well the USA really consumes a lot of beer. Light beer leads the way.
“In 2000, light beer accounted for 44% of all the malt beverages
consumed in the United States.”
From: http://www.realbeer.com/news/articles/news-001597.html
Here are the top ten light beers from adage.com. Looks like Bud Light
is on top.
Total light beer sales in 2000: 87 million barrels or 2,697,000,000
gallons.
“
2000 market share light beer in percent
1 Bud Light 36.8
2 Coors Light 19.1
3 Miller Lite 18.5
4 Natural Light 9.2
5 Busch Light 6.1
6 Michelob Light 3.3
7 Keystone Light 2.6
8 Millwaukee’s Best Light 2.3
9 Old Milwaukee Light 0.8
10 Miller Genuine Draft Light 0.7
Total top 10 99.4
”
from: http://www.adage.com/page.cms?pageId=689
These figures below are for all beer (light/regular)
Anheuser Busch 49.0
Miller Brewing 20.9
Coors 10.8
Stroh's 6.8
S & P Industries 2.3
Genessee 0.8
Boston Beer 0.7
Other 8.7
These are 1999 figures from:
http://www.activemedia-guide.com/beer_mrk.htm
Some other interesting links that are related.
An interesting study done by AC Neilson said:
“New York, 5 June 2002 - Three of the five fastest growing Food and
Beverage categories in the global marketplace were beverages in 2001,
led overwhelmingly by Prepared Alcoholic Beverages.”
http://www.acnielsen.com/news/corp/2002/20020605.htm
The Bureau of Alcohol,Tobacco and Firearms (ATF) also keeps monthly a
tally:
http://www.atf.treas.gov/alcohol/stats/01stats/beer_sep01.pdf
http://216.239.37.100/search?q=cache:OKIIOKAxXQ8C:www.dted.state.mn.us/PDFs/beer.pdf+beer+%22market+share%22&hl=en&ie=UTF-8
I hope this helps.
Colin
Google search terms
Alcoholic beverage industry
”light beer” market share
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